At GITEX Africa 2026, Christian, Head of ERP & Industrial AI at FEKRA Group, shared his vision of ERP integration, which has undergone a profound transformation.
An ERP is no longer simply a technical deployment. It's a business project, to be carried out collaboratively with the client—with transparency, guidance, and a genuine commitment to results.
FEKRA supports its clients from start to finish: integration, SAP and IFS upgrades, and ongoing maintenance and support. But the real differentiator is the AI embedded directly in business processes—not a superficial chatbot layer, but a true operational digital assistant: voice capture of field interventions, automatic integration of reports, knowledge base updates, and action triggering.
Target sectors: food processing, aerospace & defense, and automotive. With teams in France and a service center in Rabat.
AI must serve daily operations. That's where value is created.