GITEX Africa 2026 — BPO reinvented by AI
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GITEX Africa 2026 — BPO reinvented by AI

Par Driss HAZZAFApril 21, 2026
🎙️ GITEX Africa 2026 — BPO reinvented by AI In this interview with Hespress, Baptiste LEBOYER, Head of BPO at FEKRA Group, outlines a clear and ambitious vision: transforming BPO from a cost center into a true performance driver. The observation is simple — taking over a client's processes exactly as they are brings no value. The real added value lies in reimagining them by embedding AI right from the start: more speed, greater efficiency, and the industrialization of operations. Concrete result for our clients: significant time savings, cost reduction, and measurable overall performance. Moving faster and working better — this delivers direct financial value for the company.
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